Five decisions to make before building a business website

1. Who is it for, and what changes for them?

Start with the most important customer problem and the outcome your business creates — not a generic company introduction.

2. What counts as success?

Choose the post-launch action that matters: enquiries, bookings, applications or qualified leads. Page structure and calls to action should follow from that decision.

3. Which pages are truly needed?

Begin with a focused core: homepage, services, proof, FAQ and contact. A maintained site can grow after launch.

4. Who will update it?

Knowing the editor and cadence keeps your WordPress structure practical.

5. Do you need Japanese, English, or both?

If customers, candidates or partners cross borders, plan language structure from the start.